The most important function of a website is to convert visitors into customers. However, if your website is not delivering what it is supposed to do, consult a Byron bay web designer to understand what’s wrong.

Often, there are no technical glitches but it’s the design itself that puts people off. Here are some tips that can help improve your website’s conversion rates.

Remove Clutter

Nothing makes your website as unsightly as a cluttered landing page. Too much of information or too many images can create confusion and shift the focus from things that really matter.

Consult a Byron Bay web designer to understand how to keep your landing page simple yet informative enough for viewers to stay engaged.

Insert a Clearly Visible “Call to Action”

The “Call to Action” plays a critical role in increasing conversions. As your Byron Bay web designer, we suggest having a clear and specific Call to Action that is instantly visible. Choose a font and colour that stand out against the background colour of the page for clear visibility.

Here are some examples of a good call to action that urges visitors to take the right decision.

• Contact Us
• Act Now
• Sign Up to Know More

Don’t Ask for Too Much Information

Be sure to keep your “Sign Up” for as simple as possible.

The Sign Up page provides valuable leads that can be converted to paying customers. However, asking too many questions can discourage visitors.

Keep your Sign Up page simple and specific. Just the name and email ID should be enough to keep your conversion rate high.

Focus on Good Content

Bland, poorly written content is sure to negatively affect your conversion rate. Ensure that the copy on your website is not monotonous and too short. The copy should provide the information the visitors are looking for.

As a leading Byron Bay web designer, we can create great content for your website that is both engaging and captivating. Without compelling content that arouses curiosity among customers and urges them to take a decision, having a website is almost meaningless.

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Your website is incomplete without some important pages. Here’s a look at the five most important pages without which your website is meaningless.

The “About Us” Page

Before customers commit themselves, they would like to know something about your company. The About Us page provides an insight into your company’s history, its growth, culture, vision and the management.

The copy should be precise and inspiring. As your Byron Bay web design agency, we can help craft high quality copy for your website.

The “Services” Page

One of the best ways to convert visitors into customers is to provide a detailed “Services” page. If you offer multiple services, don’t provide all the information on a single page. Break it down into categories and subcategories to keep visitors engaged and interested.

The more details you provide on your Services page, the higher the engagement rate.

The “Why Choose Us” Page

Our Byron Bay web design professionals can create the perfect “Why Choose Us” page. This page is all about your unique selling points and what additional values you offer that make you unique.

Creating the right copy for this page is crucial as the information you provide will decide the decision the visitors take.

The “Testimonials/ References / Case Studies” Page

This is another must-have page on your website. Testimonials, case studies and references go a long way in establishing credibility and trust.

Our Byron Bay web design team can create the perfect page by incorporating professional quality photographs along with details that make each reference or testimonial more trustworthy.

The “Contact Us” Page

This is the crucial page that really generates all the leads and helps your business grow! Your website is really useless if customers can’t contact you. A Byron Bay web design expert can create the perfect Contact Us page that is clear, easily accessible and user-friendly.

The post Five Important Pages Your Business Website Should Include appeared first on The Nova Group.

Annual Maintenance

It is imperative that you check the performance level of your website once every year.

Technology is changing rapidly and so is the way people use the web. An annual check-up ensures that your website is up to the latest standards in technology and offers optimum viewing pleasure across all viewing devices.

A web designer Byron Bay can provide sound advice on the latest technologies and incorporate changes that are missing from your existing website.

Quarterly Maintenance

If you are operating an eCommerce website, the cart is of vital importance. Make a few test purchases once every quarter to ensure that the cart is working properly. If you find any glitches, ask your web designer Byron Bay to fix them.

As part of your quarterly website maintenance routine, check all the contact forms. You should be able to put in all the details without any problem.

Be sure to find and fix any broken links. It is so frustrating for visitors to click a site and then not being able to access it. Broken links are a common occurrence, which can’t be completely avoided. However, a quarterly maintenance ensures all your links are working perfectly.

Monthly Maintenance

Security breaches are so common these days that it is prudent to get your website checked once every month. A web designer Byron Bay can check your website thoroughly for security breaches at any level and rectify it immediately.

Regular Maintenance

The foremost thing to do regularly is to keep a back up of your website on a daily basis. This is crucial for protecting your data in case hackers manage to get through and wipe out all your pages.

If you have the latest back-up, your web designer Byron Bay can get your site up in no time.

The post A Guide to Website Maintenance appeared first on The Nova Group.

When you want to build a website, the cost is an important factor to consider. However, there are no hard and fast rules as far as web design costs go. It all depends on your vision, requirements and how deep your pocket is.

Let’s take a look at some important factors to consider when hiring a web designer Byron Bay.

Have a Budget in Mind

This is the first step that will ultimately decide the cost of building your website.

Are you building a website from scratch? Perhaps you want to make a few changes to your existing site? A complete build will obviously cost you more.

Are you going to provide the images and the text? This is easier said than done.

Copywriting calls for a lot of skill and insight. If you don’t have a clue about it, it’s best left to the professionals.

The right images can make a huge difference. However, they are expensive. So unless you are good at it, leave these aspects to your web designer Byron Bay.

Another important factor to consider before investing in a website is whether you would like animation, videos, slide shows and other multimedia interactive contents. Adding these would definitely increase the cost of developing your website.

User experience is of vital importance and the latest websites are all created using responsive design technology. So this is something you cannot compromise on.

If you have an online store, your site needs to be more elaborate e. Your web designer Byron Bay will have to develop multiple pages and sections and e-commerce features too. Building such websites can be quite expensive.

In conclusion

If you have the money and want all the bells and whistles, your website can be as expensive as you please.

Apart from the basic features discussed above, there are several other technologies to consider, inputs to be outsourced and hours to spend brainstorming with your web designer Byron Bay about the best layouts and themes. All these are essential for an elaborate website and will definitely cost you more.

If you are on a tight budget, you can compromise on several aspects for the time being. For instance, you could reduce the number of images being used on the site, do away with multimedia or supply the content yourself.

However, never compromise on quality. Use fewer images but these should be of high resolution. Provide the content but it should be informative and the language should be emphatic enough to attract customers.

The post How Much Does a Website Cost in Byron Bay? appeared first on The Nova Group.

So before you talk to your web design Byron Bay agency, be sure to choose your domain name. Here is a brief guide to help you choose the best domain name for your business.

Keep it Short and Simple

Remember, you want clients to re-visit your site. So keep the domain name short. Moreover, pick a name that’s easy to remember. Long domain names are not only confusing but it takes your customers longer to type it correctly.

This is definitely irksome and you can lose out on valuable customers just because your domain name is too long.

Your domain name should not be longer than 30 characters. As your web design Byron Bay agency, we do not recommend using numbers. Users can easily make a mistake while typing so it’s always better to avoid digits unless it’s a part of your brand name.

Choose a Name that Reflects your Business

The domain name is the first thing that should clearly indicate the nature of your business. Pick a domain name that is most appropriate for your sector and is relevant to the type of product/service you offer.

As your web design Byron Bay agency, we can help you in this regard. We work with thousands of domain names and understand its importance for your site.

Go for a Reliable Extension Name

New domain names with exclusive extensions such as .blog; .bakery; .photography and so on are coming up every day. However, any good web design Byron Bay expert will advise against this because nothing beats the trust and credibility of the most common extensions like .com, .org and .net.

Of these, .com is perhaps the most popular and widely used extension name for domains. It is still considered a most trustworthy and established domain extension that lends further credibility to your business. Domain names with .com extension are also easier to remember because of the high usage of this particular extension.

Flamboyant extension names may seem like a novelty but in many cases, it can make your business look frivolous or unreliable. Moreover, certain extension names such as .edu indicate a certain business sector.

As a leading web design Byron Bay agency we know all about the different extensions and can help you pick the right one for you.

The post Tips for Choosing a Good Domain Name appeared first on The Nova Group.

In such cases, it is best to ask your Byron Bay web designer to build a website with basic essentials while keeping the aesthetic appeal in mind.

Use Pre-set Theme

If exclusivity is not your priority for the time being, you can you have your website real cheap by using preset themes that are widely available on the net. Most of these are free to download and extremely user-friendly. Some sites that offer outstanding themes do charge a membership but that is quite reasonable.

If you have some knowledge of website designing, you can use these themes to build the website yourself. Or else, any good Byron Bay web designer can do it for you. You will have to pay only for his professional charges and nothing extra for developing themes and layouts into your website.

Use Fewer Images

Images are excellent for a website but poor images are definitely not. High resolution images look great but are expensive. Without compromising on quality, your Byron Bay web designer can cut costs by incorporating fewer images or leaving out images where not required.

Register Your Domain Name at Affordable Sites

The domain name makes a huge difference to your business fortunes as it reflects the type of services you provide or products your sell.

Select a catchy and easy to remember domain name with the help of your Byron Bay web designer and get it registered at an affordable registration site. Buying a domain name from somebody else is expensive. So pick a domain name that is available for registration (i.e. has not already been taken up by another company or person).

There are plenty of registration sites that are quite inexpensive. Often, they offer deals and coupons that can further lower your costs.

Search for Web Hosting Service within your Budget

Once your Byron Bay web designer is done with your website, you will need to host it online. Hosting a website is like renting cyber space from a company that provides such services.

Here too you can cut down on costs by getting your site hosted by a company that charges reasonable rates. Such companies also offer discounts and deals at times so this is something you should check out.

Better still, for the time being, host your website from your home office through a small server till your business really takes off and you can spend more on web-hosting.

The post Tips for Building an Affordable Website appeared first on The Nova Group.

While designing a website, a few simple mistakes can make all the effort seem worthless and stupid. When the designing does not make sense to your visitors, it not only hampers your credibility but makes your business look unprofessional.

It is thus prudent to consult a Byron Bay web design company that can help you design a website that is attractive, functional and leaves a positive impression on your viewers. This is because Byron Bay web design agencies have expert designers who know the mistakes to avoid while designing your website.

Recurring Clicks

Any viewer who has gone through a website that requires multiple clicks knows how irritating and tedious the process is. Multiple clicks mean you have to go through multiple pages and links before getting the information you are looking for. The process is highly complicated, confusing and time-consuming in today’s busy world.

Good designers at top-rated Byron Bay web design agencies will design your website is a way that makes it easier for viewers to find a page with just a few clicks.

Ignoring the Basics

In their enthusiasm to give you more value for money, many web designers cram in as much information and design as possible. This is where they go wrong with the basics.

The fundamentals of a good website is a clean and uncluttered look, pleasing background colours, lucid text in clear fonts, high-resolution images, quick links and easy navigability.

A cluttered website with jarring colours, too many images in poor quality or confusing text is hardly a pleasing experience for your users.

Using the Wrong Filters

Filters enhance the user experience by making it easier for viewers to find the right content quickly and easily. Filters are therefore crucial when you want to provide fast results that keep customers happy.

Designers at your Byron Bay web design agency understand the importance of filters and use them the right way. They will tag the content correctly and in the most appropriate manner so that the user finds the exact result she is looking for and not something else.

Outdated Information

Things are changing so fast in every sector that it is essential to provide your customers the latest information pertaining to your industry.

For example, if you are in the apparel business, share the latest designs and cuts with you Byron Bay web design expert so that he can incorporate suitable texts and images on your site. The same applies to each and every sector whenever there is something new to offer.

The post web designer Byron Bay appeared first on The Nova Group.

Whether you want to generate leads or sell online, an outdated website hardly serves its purpose.

Before you hire a web designer Byron Bay to upgrade or build your website; know the basics of the process. This will help you to stay involved and help the designer give shape to your vision.

Building a website from scratch involves different steps and technologies.

The Wireframe

The wireframe is the blank canvas on which your website will be developed. It allows your web designer Byron Bay to incorporate blank boxes that indicate where each component of the website will be placed.

The wireframe is thus the basic framework around which the layout of your website is designed.

The Design

Next comes the designing part. This involves all the text and images you want to incorporate, the colour and font, heading styles and sizes, background colour, link colours and so on.

Do keep in mind that your web designer Byron Bay will not apply the same layout to all the pages since you offer different information on different pages. This makes your website more attractive and engaging.

User Experience

User Experience or UX is vital to the success of your website. In today’s hectic world; people hardly spend more than a few seconds on each site. Prospective customers will stay back and go through your website only if it is user-friendly and offers them a unique experience that other sites don’t.

To offer the best user experience, your web designer Byron Bay will make the site easy to navigate by creating a design that is simple to understand, aesthetically appealing and not too cluttered.

When you want to retain clients and keep visitors engaged, it is crucial that your website delivers first-class user experience so that they recommend it to others.

The Platform

The platform is the basic software that is used to develop your website. A particular platform is used uniformly so that you can update your site whenever you want instead of hiring help each time.

There are several open platforms that are free to download which you can use to build your website.

However, for a really professional look and feel; appointing an experienced web designer Byron Bay is recommended.

The post Understand these Web Design Basics before Hiring a Web Designer appeared first on The Nova Group.

A good web design should always have easy navigation as one of its top priorities.

Keep Navigation Simple

Make it easier for your viewers to navigate by using clear menu links. Use the right keywords that indicate the specific product or service your viewer is looking for.

Avoid technical jargons as part of keywords as those outside your industry may not understand them. They will skip your website if they don’t understand the keyword even if you are offering the product or service they are looking for.

Be Attentive to your Main Menu

The main menu is the primary tool for navigating throughout the website. Viewers are used to seeing the main menu either on the top left or the middle of the web page. Maintain this standard alignment so that new viewers don’t have to search for it.

Another good way to highlight the main menu is to use a contrasting colour against the background colour and other text colours so that it stands out and is instantly recognizable.

Use the Same Navigation Format for all Pages

Maintain a consistent format for navigation throughout all the pages of your website. During web design, do not use different alignment in different pages for navigation.

Users will find it easier and faster to go through the pages without having to understand the menu alignment on each page.

Avoid Using Complex Menu Formats

It is so frustrating for a user to go through so many menus, sub-menus and dropdown pages before she finally arrives at the topic she is searching for. Most users will move away from such sites after a few clicks if they find it too complicated.

Use drop-down menus only when you are providing multiple services or have multiple operations. Users will find it easier to understand more about your individual services or operations if these are presented on separate pages.

Make Navigation compatible to Different Viewing Devices

Internet browsing is no longer limited to desktops. Most people these days are surfing the net on their mobile phones and tablets. Keep such users in mind and go for a responsive web design that will adjust itself to different device sizes.

The post Tips for Creating a Site with Easy Navigation appeared first on The Nova Group.

However, your website is the online face of your company and it’s a crucial decision whether you want a one-page website or a full-feature site. Each has its pros and cons and its best to consult a Byron Bay web designer for the right guidance.

Advantages of a Single-page Website

A single-page website is also referred to as a page-less design. In this type of design, a site has only a single HTML page that incorporates all the functionality and content of your website. To navigate such a website, appropriate links are inserted that the viewer directly to a particular feature or content.

The prime advantage of a single-page website is that it allows the user to see the entire content of the site in a simple, organized manner. Navigation is quick, the site is less cluttered and viewers can instantly see the focal points without going through multiple pages.

This often makes the site more engaging as it takes less time to go through a short and compact content.

A good Byron Bay web designer has the right expertise and knowledge to incorporate the latest technology like UX features that can make even a single-page extremely functional and effective.

Advantages of Multiple-pages Website

Multiple-page websites are the archetypal sites seen on the Internet. They have been there for years and as the name suggests, uses multiple pages to convey their content to viewers.

Multiple-page websites are crucial to businesses that operate on a large scale. If you have several products or provide different services or you have several branches and different operations, a single-page website is not sufficient for you.

For developing an elaborate, multiple page website; you definitely need the help of an experienced Byron Bay web designer. Such sites are quite complex and require more functionality and content.

Multiple-page websites give you more flexibility and option while designing your website. You can use each page to describe a particular product in detail with the right content; images or videos.

Multiple-page websites are also great for improving your SEO ranking. Since you have so many focal areas, you can use different keywords or a set of keywords in your URL. This offers a wider choice to viewers when they are searching the net.

The post One Page Website or Full Feature Website? appeared first on The Nova Group.